Products related to Hospitality:
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Hospitality and Tourism Marketing : Building Customer Driven Hospitality and Tourism Organizations
Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19.Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the absolute need for high levels of customer centricity in a world that was gripped by fear.This new Hospitality and Tourism (H&T) Marketing book takes a customer-oriented approach to discussing marketing discipline in the global H&T sector.With chapters spanning topics like service characteristics of hospitality and tourism marketing, people management strategies for service businesses, consumer behaviour, designing and building brands, electronic marketing, internet marketing, database marketing, and direct marketing and relationship marketing, this book has the right balance of technology and consumer-oriented topics to provide the right balance for tourism marketing practitioners post pandemic.
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Researching Hospitality and Tourism
"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly.Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism.By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project. With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings. A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
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Revenue Management for Hospitality and Tourism
Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging.Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world.The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice.Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry.It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation.It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing.
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Planning Research in Hospitality and Tourism
Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way.It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include:New chapters on mixed methods and how to adopt technology into research practicesMore coverage of research strategies, focus groups, sampling secondary research as well as experimental designNew and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenariosStudent and lecturer online resources, including practice datasets for studentsEnriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.
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What is hospitality ethics?
Hospitality ethics refers to the moral principles and values that guide the behavior and decision-making of individuals working in the hospitality industry. It involves treating guests, colleagues, and the community with respect, fairness, and honesty. Hospitality ethics also encompasses issues such as transparency, confidentiality, and integrity in providing services and maintaining relationships with customers. Adhering to ethical standards is essential for building trust, reputation, and long-term success in the hospitality sector.
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What is virtue ethics of hospitality?
Virtue ethics of hospitality is a moral framework that emphasizes the development of virtuous character traits in individuals in order to guide their behavior in the context of hospitality. This approach focuses on cultivating virtues such as kindness, generosity, empathy, and respect in order to promote positive and welcoming interactions with others. Practicing virtue ethics of hospitality involves prioritizing the well-being and comfort of guests, showing genuine care and consideration for their needs, and creating an environment of warmth and inclusivity. It also involves recognizing the inherent value and dignity of every person and treating them with dignity and respect.
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How is the hospitality in Germany?
Hospitality in Germany is generally warm and welcoming. Germans are known for their efficiency and professionalism, but they also value politeness and respect in their interactions with others. Visitors can expect to receive good service in hotels, restaurants, and other establishments, with staff members often going out of their way to assist guests. Overall, the hospitality in Germany is characterized by a balance of professionalism and friendliness.
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Is the hospitality industry still profitable today?
Yes, the hospitality industry can still be profitable today, despite challenges such as increasing competition and changing consumer preferences. With the right strategies in place, such as offering unique experiences, personalized services, and leveraging technology to streamline operations, businesses in the hospitality industry can continue to thrive. Adapting to current trends, focusing on customer satisfaction, and maintaining a strong online presence are key factors that can help businesses in the hospitality industry remain profitable in today's competitive market.
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Strategic Management for Hospitality and Tourism
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic.The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting.This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
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Customer Service for Hospitality and Tourism
A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice.In essence it is the ‘whys’ and ‘hows’of customer service.Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature.Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research.Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The third edition also pays special attention to the COVID-19 pandemic and how it has altered customer service in the tourism and hospitality sector – a sector that was impacted more than any other due to the crisis. In addition to fresh, up-to-date material, the third edition contains 10 new cases from around the world that focus on how individuals or organizations in the hospitality sector have adapted – and even thrived - during the COVID-19 pandemic.
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Strategic Managerial Accounting : Hospitality, Tourism & Events Applications
Strategic Managerial Accounting: Hospitality, Tourism & Events Applications 6edn explores the nature of these industry sectors and how these impact on the strategic managerial accounting (SMA) tools used by decision makers in the industry. Formerly known as Managerial Accounting in the Hospitality Industry by Harris and Hazzard, this new edition builds on this successful and well known text, retaining its practical approach and active learning style, extending to consider strategic management accounting and to include tourism and events management industry contexts. This new 6th edition incorporates discussion, explanations and illustrations of the theoretical underpinning of hospitality, tourism and events related to SMA and managerial accounting concepts and techniques, together with specific examples of industry application.It has a user friendly chapter structure, with pedagogic features including objectives, learning activities, self check questions, references, and key points summaries.Each chapter includes ‘theoretical context’ sections which put the applied learning in the context of current research and thinking to bring the theory to life. Key features of this text are:* A complete revision and expansion of the well known and successful Harris and Hazzard text;* Includes several brand new chapters such as: Event and Function Management Accounting techniques, Sustainability & Environmental Management Accounting (EMA), Not-for-profit Organisations, Current Issues in Strategic Management Accounting;* Uses international real life case studies to illustrate from across the hospitality, tourism and events sectors including charity (not-for-profit) sector and music events;* Links to applied and generic research on each topic;* Includes International Financial Reporting Standards (IFRS) terminology suitable for an international audience.With a complete suite of online tutor resources, this book is essential reading for all year 2/3 undergraduate and postgraduate students studying hospitality, tourism and events management.
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Contemporary Research Methods in Hospitality and Tourism
The hospitality and tourism industry is one of the fastest growing industries worldwide, with a contribution of 9% to world GDP and 10% of job creation.The fast pace of growth in this industry highlights the importance of applied and pure research studies to address the theoretical and practical problems which the industry faces daily from economic, social, cultural, environmental, political, and technological perspectives.New understanding of both new and traditional research paradigms in the context of tourism and hospitality is vital to strengthen the research culture and find more accurate and reliable solutions for emerging problems. Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality.Each chapter connects the discussed approach or method to tourism and hospitality with providing illustration examples.This volume provides an essential resource for academics, undergraduate and graduate researchers, libraries, executives, and practitioners to understand different aspects of research methodology.
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What is the hospitality like in Switzerland?
The hospitality in Switzerland is known for being warm, friendly, and efficient. Swiss people take pride in providing excellent service and making guests feel welcome. Whether you are staying in a hotel, dining at a restaurant, or interacting with locals, you can expect to be treated with respect and courtesy. The Swiss are also known for their attention to detail and their willingness to go the extra mile to ensure that visitors have a pleasant experience.
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What experiences have you had with Turkish hospitality?
I have had wonderful experiences with Turkish hospitality during my travels to Turkey. The locals are incredibly warm, welcoming, and generous, always eager to share their culture and traditions with visitors. I have been invited into people's homes for traditional meals, offered tea and conversation by shopkeepers, and received kind gestures of help and guidance from strangers. The genuine hospitality of the Turkish people has left a lasting impression on me and has made my travels in Turkey truly memorable.
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Where did you experience the most beautiful hospitality?
I experienced the most beautiful hospitality in Japan. The level of care and attention to detail that the Japanese people put into their hospitality is truly remarkable. From the warm welcome at ryokans (traditional inns) to the impeccable service at restaurants, I felt genuinely cared for and welcomed. The kindness and thoughtfulness of the Japanese people made my experience in Japan truly unforgettable.
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In which country have you experienced the greatest hospitality?
I have experienced the greatest hospitality in Japan. The people there are incredibly polite, respectful, and helpful. From strangers offering directions to locals going out of their way to assist me, I felt welcomed and cared for during my time in Japan. The level of hospitality and kindness I encountered made my visit to Japan truly memorable.
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